Income distribution, quality differentiation and product line design
نویسندگان
چکیده
منابع مشابه
Product Line Design for a Distribution Channel
When designing a product line, a manufacturer is often aware that it does not control the ultimate targeting of the products in the line to the different consumer segments. While the manufacturers can attempt to influence the target customers through communications in appropriate media, product design, and the choice of channels of distribution, the ultimate targeting is made by a retailer, whi...
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ژورنال
عنوان ژورنال: Innovative Marketing
سال: 2017
ISSN: 1814-2427,1816-6326
DOI: 10.21511/im.13(1).2017.03